Posted by Kevin Liptak
http://politicalticker.blogs.cnn.com/2011/12/08/reagan-was-for-taxing-millionaires-says-new-dem-ad/
Imagery- The imagery of this article comes from tapping into the images that many of us already hold of seeing many of Ronald Reagan’s speeches on the news or in TV specials. The new advertisement described as showing clips of the president giving a speech on taxes invokes the very presidential feeling that Reagan gave off, and creates an image of a man who has all of the answers. This image constantly in our minds while reading makes the article seem much more compelling.
Details - This article is full of details, most of them concerning the advertisement and the effects that the advertisement is intended to have. They focus on the fact the Reagan himself advocated for a closing of the tax loopholes which allowed the wealthiest Americans to avoid playing taxes while lower income americans had to pay large portions of their incomes. They use this in conjunction with showing the opposing side being backed by a superpac run by Karl Rove, who is very polarizing and has been shown as running this pac mainly by the Colbert Report.
Syntax - The structure of the sentences and arguments are mainly centered around making a statement or showing a quote from Ronald Reagan, then using it to back a Democrat favored claim. This is used to try and sway so called “Reagonites” into supporting the advertisements goal.
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